“You can do two things at once, but you can't focus effectively on two things at once.” — Gary Keller
In today’s always-connected culture, multitasking has become not just accepted, but glorified. Whether it’s responding to emails while sitting in meetings, flipping between 12 browser tabs, or replying to texts during a conversation, we’ve convinced ourselves that dividing attention is a mark of efficiency. But mounting scientific evidence says otherwise — and the cost of this behavior runs deeper than most realize.
