“Starting is easy, finishing is hard.” — Anonymous
You begin a project with excitement. Ideas flow. Energy is high. But somewhere along the way, enthusiasm dwindles. You tell yourself you'll get back to it, but the days stretch on and the thing remains... unfinished. This is a pattern for many — whether it’s a novel, a workout streak, a course, or even a business idea.
But why is finishing so difficult? What cognitive traps cause us to stall near the finish line? And more importantly, how can we reverse this pattern?
